2025 NAR Data
A winning home sale in Middle Tennessee starts with knowing where your buyer is coming from. A customized marketing strategy targets each of these entry points based on the specific property and buyer pool.
2025 NAR Data
Internet
Real Estate Agent
Friend, Relative or Neighbor
Yard Sign / Open House
Home Builder / On-site Agent
Directly from Sellers
The internet is the dominant gateway. 52% of buyers found their home there in 2025.
The buyer's agent at 27% is not a separate channel. That agent uses standard and proprietary digital tools. They sleuth off-market inventory. They validate or thin out what their client already found online. In many cases they generate the search in the first place. The two largest channels reinforce each other.
The remaining sources are word of mouth, yard signs, open houses, builder relationships, and direct seller contact.
Some listings need all of them. Most need a few, executed well.
2025 NAR Data
Internet
Real Estate Agent
Friend, Relative or Neighbor
Yard Sign / Open House
Home Builder / On-site Agent
Directly from Sellers
Before we launch, we identify which intersection points your listing needs to dominate. We build the strategy around that. Not around a generic checklist.
What follows is the strategy we deploy where the internet is the primary battlefield. It is the most common entry point.
Bill's real estate experience spans residential and commercial transactions as an agent, buyer, seller, investor, tenant, landlord, and cross-county corporate relocation. Bill looks forward to understanding your needs, building your trust, and helping you successfully sell your existing home, find your new home, or add to your real estate portfolio.
Bill Diebenow
3990 Hillsboro Pike Suite 320 Nashville TN 37215
